Mark came in to talk to us about the brief, we are to create a digital promo film to advertise the festival and to in general advertise the festival using digital distribution and social media.
During the talk we shared ideas of what we could produce to advertise it, these are:
- Posters
- Online banners
- YouTube video
- Leaflets
- Billboards
- Flyers
- Sticker campaign
- TV advert
- Badges / gifts / phone socks
- Newspapers
- Press
- News = local to you
- Clothing
- Virals = funny or shocking
- Projector viral
- Bloging
- Website
- Compition
- Games
- Promo film / animation
These initial ideas where taking into account but it was said that if there was to much cost involved that it was not likely to be able to do, like:
- Posters
- Leaflets
- Billboard
- Flyers
- TV advert
- Badges / gifts
- Clothing
Also he told us what he was already doing to promote the festival, most of these are included in the costing, these are:
- Posters
- Adverts in press
- Flyers
What we have to think about:
For this project we have to create at least one promo film to be distributed digitally, this could be a film / animation / viral. And a mobile optimized website.
